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Sr. Product Marketing Manager

CommScope, Inc.

Last Updated: 6/20/21

Job Description

Everyone communicates. It’s the essence of the human experience. How we communicate is evolving. Technology is reshaping the way we live, learn and thrive. The epicenter of this transformation is the network—our passion. Our experts are rethinking the purpose, role and usage of networks to help our customers increase bandwidth, expand capacity, enhance efficiency, speed deployment and simplify migration. From remote cell sites to massive sports arenas, from busy airports to state-of-the-art data centers— we provide the essential expertise and vital infrastructure your business needs to succeed. The world’s most advanced networks rely on CommScope connectivity.

In this “always-on” world, we believe it’s essential to have a genuine connection with the work you do.

How You'll help us connect the world:

The DAS & Small Cells Business Unit builds the market-leading distributed antenna system portfolio including ERA, ONECELL small cell portfolio and RUCKUS CBRS access points.

Our growing Product Marketing Team is hiring for a Lead for DAS & Small Cells, you will be part of the portfolio marketing team responsible for CommScope’s $2B Venue & Campus Networks (VCN) business segment that encompasses building connectivity infrastructure, enterprise networking and DAS & small cells.

You’re responsible for go-to-market strategy and tactics, messaging, naming, positioning, content creation and sales and channel enablement for the complete product line. This role draws on both your product marketing and marketing skills, as well as your technical understanding of the product set and familiarity with the various target markets.

The role reports to the VP, Portfolio Marketing for Venue & Campus Networks.

What you will do:

Employ and execute against product marketing best practices across the entire product lifecycle, from strategy (pre-launch), to execution (launch), to growth (post-launch).

Develop marketing strategies and tactics to address multiple buying organizations: mobile operators, enterprises, neutral hosts, and channel partners, such as systems integrators and distributors.

Establish and ensure consistent messaging across all content types for your products; collaborate with PMM counterparts in other BUs to develop consistent messaging across product categories, e.g. cellular and Wi-Fi.

Implement a comprehensive marketing launch process for your products.

Partner with field and corporate marketing to ensure successful awareness, consideration and purchase campaigns outcomes for multiple target buyer organizations.

Define and execute against an ongoing content plan to address thought leadership, the marketing funnel and sales and channel enablement.

Represent and act as spokesperson for your products with analysts, press, partners, end customers and the public.

Optimally coordinate with others in multiple organizations to contribute to the achievement of the above

What you have done:

Proven ability to execute against the above requirements for a wireless infrastructure product or product family along with technical aptitude.

The ability and established a reputation for strong written and oral communications, including speaking effectively in public settings.

optimally lead and coordinate with others outside of your immediate department, e.g. product management, marketing.

Requirements :

Meaningful experience with and knowledge of DAS and/or small cell products

Keen attention to detail

Passion for and curiosity about wireless technologies

Technical undergraduate degree preferred

Why CommScope?

Our dynamic work environment attracts forward-thinking, hardworking, and caring people who strive to build what’s next. We provide our employees with opportunities where they can innovate and build, while growing and developing their careers. We thrive with change and know the value diversity plays in bringing forth new insights and generating better solutions.

It is the policy of CommScope to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities. CommScope does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender (including pregnancy), national origin, age or any other characteristics as protected by law. Furthermore, this contractor and subcontractor shall abide by the requirements of 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified protected veterans and qualified individuals on the basis of disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and qualified individuals with disabilities.

Company Details

Hickory, North Carolina, United States