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(Archived) Dir, Product Marketing

Last Updated: 1/21/20

Job Description

Everyone communicates. It’s the essence of the human experience. How we communicate is evolving. Technology is reshaping the way we live, learn and thrive. The epicenter of this transformation is the network—our passion. Our experts are rethinking the purpose, role and usage of networks to help our customers increase bandwidth, expand capacity, enhance efficiency, speed deployment and simplify migration. From remote cell sites to massive sports arenas, from busy airports to state-of-the-art data centers— we provide the essential expertise and vital infrastructure your business needs to succeed. The world’s most advanced networks rely on CommScope connectivity.

At Ruckus Networks, a Commscope company, we are constantly redefining connectivity to create a smarter, simpler, more connected world. We are a pioneer in the wireless infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services.

Our Ruckus Smart Wi-Fi, LTE, and Switching technology redefines what’s possible in wireless network performance with flexibility, reliability, and affordability.

Our canine mascot symbolizes our business built on deep relationships with our partners and an obsessive dedication to our end-customers. Dogs are fiercely loyal and known to go to extremes for the benefit of the pack. We win when our customers win, and that drives everything we do.

Ruckus is competing and winning share in the Education markets (K-12 and Higher Education) as our next area of business growth. Schools who deploy Ruckus networks are elevating the classroom experience by providing a safe and reliable digital learning environment. To enable the growth, we are hiring Vertical Product Marketing Manager to join our growing team.

Responsibilities include:

The vertical marketing manager will create and update messaging, build awareness and drive lead flow in our target market segments. This requires a deep understanding of the industry buyers, their behavior, and channels of communication. It also requires working closely with product marketing, product management, field marketing, channel partners and sales teams.

  • Develop messaging for within target education segments
  • Author sales/marketing tools, including web pages, blogs, solution briefs and other collateral
  • Provide content for digital marketing campaigns and website to support sales pipeline creation
  • Work with and train partners to implement education-specific marketing programs
  • Identify industry trends and establish thought leadership through media including blogs, industry media, trade shows, social media and delivering webinars
  • Train inside sales, field sales teams and channel partners on vertical specific messaging and resources
  • Support major education-related field events such as ISTE, CETPA and FETC


  • BA in business, marketing or equivalent (MBA a plus)
  • Possess leadership skills combined with technical capabilities and market/business knowledge
  • Competitive mindset and desire to win
  • Strong written and verbal communications skills
  • Possess solid team-work and persuasion skills
  • Self-starter who can multi-task and set priorities
  • Experience working in or marketing to K-12/primary education or higher education markets
  • Demonstrated experience in developing vertical messaging connecting business needs to technology solutions
  • Thrive in a high energy, fast growth environment
  • Knowledge of US E-Rate program a plus

It is the policy of CommScope to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities. CommScope does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender (including pregnancy), national origin, age or any other characteristics as protected by law. Furthermore, this contractor and subcontractor shall abide by the requirements of 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified protected veterans and qualified individuals on the basis of disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and qualified individuals with disabilities.

Company Details

CommScope, Inc.

Hickory, North Carolina, United States