Primary Reason Why Classification Exists
To coordinate the City of Newton’s downtown revitalization program
Distinguishing Features of the Class
An employee in this class coordinates the City’s downtown revitalization program utilizing historic preservation as an integral foundation for economic development. Works cooperatively with the Downtown Newton Development Association (DNDA), a 501(c)3 non-profit organization, as the principle point of contact and is responsible for the development, execution, and documentation of the Main Street program as outlined by the North Carolina Department of Commerce’s “Four Point Approach”. The four points include the following elements:
- Organization: Building partnerships to create a consistent revitalization program and develop effective management and leadership downtown. Diverse groups – merchants, bankers, public officials, the Chamber of Commerce, and civic groups – must work together to improve downtown.
- Promotion: Reestablishing downtown as a compelling place for shoppers, investors, and visitors. This means not only improving sales but also rekindling community excitement and involvement. Promotion ranges from street festivals to retail merchandising, from community education to marketing and public relations.
- Design: Enhancing the visual quality of downtown. Attention is given to the downtown environmental elements – not only buildings and storefronts but also public improvements, rear entries, signs, landscaping, window displays, and graphic materials.
- Economic Restructuring: Strengthening the existing economic assets of the business district while diversifying its economic base. Activities include conducting market analysis to understand the changing market place, adapting vacant buildings that have outlived their original purposes for use as entertainment or cultural facilities and sharpening the competitiveness of Main Street’s traditional merchants.
Additionally, the Main Street Director will actively recruit businesses to fill unoccupied spaces while working with a diverse group of stakeholders and advisory groups. The Director will also be responsible for overseeing the creation and successful implementation of a marketing plan for the Main Street Program. Additionally, the Main Street Director will actively work with the Events and Promotions Coordinator and may assume direct supervision over this position as delegated by the City Manager.
Work is performed under the general direction of the City Manager or his/her designee and performance is evaluated on the basis of attainment of specific performance objectives, personal observation, feedback from Downtown Newton Development Association, merchants, stakeholders, and visitors.